PETA Donor Wall

Interior graphics and signage for the Los Angeles headqurters of the People for the Ethical Treatment of Animals.

To celebrate the opening of their Los Angeles headquarters, animal rights charity PETA asked L+B to produce something to acknowledge the many donors who made the new building possible. Our solution was to create a large typographic mural encompassing the names of all 789 donors. The stairwell was chosen for maximum impact, it's location being visible from nearly two thirds of the building. During development I took inspiration from vines and creeping ivy, producing an organic composition flowing between, and visually linking the two floors. Employing the correct typeface was crucial, not only for tone and colour, but to add structure to the chaotic form. I chose Gotham for it's solid build, high legibility and neutral but warm American tone. A hierarchical system was devised, the point-size of each name determined by the donor's personal contribution to the project.

In addition to producing artwork for the main installation, I also designed complimentary wall graphics, building signage, and an optimised iteration of the PETA logo for the large scale window decals.